Everything is going according to plan. Over the past year, Salmon Evolution has appointed seven key personnel who will take care of and administer their specialist fields. Overall, we now have a well-equipped team of 10 who will be working to realise Europe’s largest land-based fish farm. During the summer, we will be presenting our personnel – who are all hugely motivated to contribute to a more sustainable development.

Meet Odd Tore Finnøy – our CEO

A lot has to be put into place when constructing the first full-scale land-based fish farm in history, with the substantial dimensions chosen.

“It’s naturally demanding, and we’re going to encounter many challenges,” says Odd Tore. “But this is first and foremost incredibly exciting and rewarding.

“I’m convinced the cross-disciplinary team in the administration, along with our board, has the experience and expertise to write Norwegian aquaculture history.

“My most important job in that respect will be to support the individual employee in performing their role and to encourage the best interaction within the team.”

Odd Tore’s concern for sustainable industrial development is far above average, and this values-based attitude is the very backbone of Salmon Evolution.

“We have great respect for the complex interaction between farming live fish and the effect on the natural balance. In our work and approach, we promise to look after nature’s resources.

“Our sense of social responsibility is strong, and we want to be a driving force and facilitator for sustainable development of Norway’s aquaculture industry. In practice, this’ll be achieved through the way we prioritise and act.

“We’re going to build a farm where we think fish welfare, environmental footprint and circularity from the start. We’ll use renewable energy, and reuse what was previously seen as waste.

“We’ll ensure optimal fish welfare, minimise our footprints, and strengthen the position of Norwegian seafood – at the same time as we offer consumers a sustainable alternative.”

Although the Salmon Evolution organisation is young, Odd Tore emphasises that it shares the company’s values and driving force.

“Creating the corporate culture you want can be demanding. That we have common platform for sustainability is both liberating and unifying.

“This gives us a unique opportunity to discuss specific measures and solutions from a sustainability perspective, where we’re going to make a real difference.”